Maud Serradell

Graphic design, art direction, drawings

Culture, fashion, music fields

Personal project where I create an album cover from a selected sound.

Cover album, texture, photography, drawings, poster

Visual identity and exhibition of personal project with the association CHARGE members. Supported by FIJ based in Carpentras, France.
Poster, social media, personal project

Personal project where I create an album cover from a selected sound. 
Photography, typedesign, logo, image, cover album

Eco-responsible laundry located in the south of France. The visual identity is inspired by the history of Provençal washhouses and their cleaning methods.
Artistic direction, logo, illustration, flyer, visit card, social media

“My personal world is shaped by mounds of pebbles, large and small, both hard and soft. They gather and accumulate until they reach their peak. The balance is precarious, defying the onslaught of the Mistral. I observe them, draw them, analyse them. I see them as spiritual edifices or markers of passage. Their fragility and instability are obvious to me, and I try not to touch them. The stones seem to be alive, dancing, creating a balance that struggles to remain immutable. This absurd balance attracts me, and I'd like to make my contribution, to leave my mark. To add another passage to this tiny path.”

Interviews and drawings on the theme of the Cairns, posters created for the exhibition with the association at the Graineterie in Carpentras.

Poster, flyer, signage

Illustration for Graphic Is Not Innocent book by Ingo Offermanns, published by Valiz Books.

Pastel drawings

A2 Poster presenting the members of the association.
Poster

Inspired by Philip Guston's book "I paint what I want to see", I created a series of posters using pastel drawings and digital conversion.

Pastel drawings, poster

Lettering inspired by celtics history.

Typedesign

A mix of drawing, photography and digital conversion.
Poster

Lineament: "set of elementary lines that indicate the general shape of a being or object".
Poster

New album by Ksnie.
Cover

Personal project where I create an album cover from a selected sound.
Cover album, photography

Illustration for the up-cycling brand Léclo, graphic design in collaboration with Clotilde Guillou. Silk-screen printing of the posters, 40 copie.
Illustration, poster, sillkscreen, social media

Photograph taken during a hike in Oppedette in January.

Photography

Visual identity and signage for the opening of the CHARGE boutique in the south of France.

Poster, flyer, signage

Personal project where I create an album cover from a selected sound.

Photography, typedesign, cover album

A3 Poster presenting the members of the association. 3 colour printing, 50 copies, by Atelier du Palais in Arles.
Poster

Drawings inspired by nature and objects in my dailylife.

Pastel, pencil on paper, overlaid layout

Visual design for the Torpor event, a live performance of a graphic score based on Covid-19 loss statistics that explores the ways in which abstract numbers and personal experiences diverge. The image is taken from the musical score by Laure Bauer. Project in collaboration with Bank^TM studio.
Poster

Personal project where I create an album cover from a selected sound.
Cover album, drawings

Susumo Yokota - Gekkoh
Personal project where I create an album cover from a selected sound.

Photography, typedesign, cover album

CHARGE is an interdisciplinary collective based in the Vaucluse. The concept of the vernacular is a design specific to a region, a group of individuals, a country, or whose mode of production or forms no longer correspond or do not correspond to today's standards. The idea is to question the standardisation of the vernacular character, of how it adapts to the world while retaining its identity? How can we balance two opposites?

Charge Regular is a titling typeface, the result of typographic research in which I experimented by hand with Banco and Mistral, two typefaces designed by Roger Excoffon, which I combine with Times Regular, an institutional typeface that makes text easier to read. The result is a game of cohabitation between two opposites.
Logo, typedesign, artistic direction, visual identity

The Courants d'Airs festival is an event organised by the Brussels Conservatoire to promote the artistic scene among young graduates. The big top is a dismountable and transportable architectural structure that creates spaces and sub-spaces, creating a special relationship between the performance and the interior. The festival offers an opportunity to explore a range of artistic practices and to meet the artists and the audience.
Poster

Visual identity for Le Vent Souffle.

Logo, illustration, visit card, poster

Creation of a typeface inspired by the front page of the newspaper announcing the news of Valentina Terechkova, the first Russian woman to go into space. I worked on a condensed typeface, inspired by old newspaper typefaces, with alternates in reference to Russian typography and the space world. The alternates are used according to the location of the letter. It’s a typeface that is intended to be used for advertisement titles.

Typedesign

Creation of the identity for the new album Yours Karim, a synthpop band from Berlin. The album was released with a concert in November at the Kantine am Berghain in Berlin. Photography by Ben Jakon, project in collaboration with Bank^TM studio. Crédits Photo: Ben Jakon

Artistic direction, logo, poster

Poster mixed by personal drawings and images from Claude Bogratchew’s sculpture book.

Artistic direction, logo, poster